Many people use fabric softener primarily for its scent. But fabric softener wasn't designed for fragrance - it coats fibers, causing towels to lose absorbency and sportswear to lose elasticity. Plus, the scent disappears within a day anyway.
Lavayette created a product specifically for long-lasting scent. Our MMC technology (Microscopic Molecule Capsules) intelligently releases fragrance and binds to fibers without coating or damaging them.
Clothing that continues to release a delightful fragrance for days - not overwhelming, but perfectly balanced. Your sportswear retains its elasticity, towels absorb perfectly, and your clothes last longer.
Purpose-built for scent. Without the compromises.